💄 The Billion Dollar Silence: Hailey, e.l.f., and the Cost of Keeping Quiet
When the announcement dropped that Hailey Bieber’s Rhode had been acquired by e.l.f. Cosmetics for a staggering $1.1 billion, the beauty world gasped. The headlines praised the hustle. A Gen Z mogul cashing out at 27.
But after 35 years in the cosmetics industry, let me tell you; this doesn’t sit right.
No company, no matter how buzzy, goes from concept t…